Friday, February 10, 2012

Aigle

I spotted Aigle rainboots while I was in Paris last weekend and since then I've done a bit of research to find out a bit more. The company website has a beautiful history of the brand and it totally piqued my interest. They started in 1853 when "somewhere in the USA Hiram Hutchinson and Charles Goodyear 'talk business.'" Goodyear took it one way (tires!) and Hutchinson went to France and started "La Compagnie du Caoutchouc Souple" or"The Flexible Rubber Company", producing boots en masse. He later called it L'Aigle, as a tribute to the American bald eagle. 160 years or so later they've rebranded and are totally awesome. I was initially struck by the lifestyle branding. These pictures make me want to wear stripes permanently and hike or boat, non? There's something very French about it: perhaps ze casual yet still ze classy?

Have a lovely weekend!

b.

6 comments:

Huber House said...

I love Aigle boots. I first discovered them when I was shopping for rain boots for my two year old daughter. They are adorable on her and she wears them everywhere! So, I just had to have some for myself. I found some rubber riding boots from Barney's (they're also at JCrew) and I love them. So delighted to hear the history. Thanks for sharing!

Miss B. said...

You should read the rest of the history on their site. It's pretty interesting. I thought I must have been the only person who didn't know a thing about them!

Heather said...

I agree, it's a phenomenal brand I wore when living in Paris that few people in the US know about. I love Aigle! Much, much better than Hunter or any other rubber boots.

Miss B. said...

oh good! I'm so glad to hear your opinion. So good to know! I currently have Hunters but so does everyone else. I think I'd love to try something different when these ones wear out...

Greeny said...

I love the pink one! It's so adorable! What do you think about the FRYE boots?

Miss B. said...

I'm unfamiliar with Frye...